5 Best Midjourney Prompts: September 2023 (Logo Edition)

This month, I look at five different Midjourney prompts for logo design inspiration.

Happy Thursday, friends!

It’s the last post of the month, and as is tradition, it is about new Midjourney prompt ideas.

This time, I wanted to focus on something practical: logo design.

Midjourney can’t single-handedly replace the work of a professional graphic designer. Any “logo” you get out of MJ should be considered a work in progress. It’ll still need plenty of post-editing, but you can use it as a solid starting point.

With that in mind, let’s look at five different Midjourney logo prompts you can try.

Midjourney can’t yet generate non-gibberish text, which is why I have chosen to ignore classic logo styles like “lettermark” and “wordmark” for this list. The Midjourney logo prompts below are less focused on the textual elements of the image. (Of course, if you know your way around image editing tools, do give lettermark and wordmark logos a shot - you can always replace the text later.)

As with any short Midjourney prompts, these modifiers can be combined in multiple ways, so I encourage you to experiment.

Note: All sample images are generated using Midjourney Version 5.2.

Prompt #1: Get sophisticated

If your brand needs a touch of elegance, try this.

Midjourney prompt:

[subject], emblem logo

What it does:

Emblem logos hark back to the old days of royal crests and seals. They feature brand-related imagery and text embedded in a geometric shape. Great for giving your brand an air of importance.

Sample images:

Coffee shop, insurance company, sports club

Prompt #2: Give your brand a face

This one can help embody your brand’s values and character traits.

Midjourney prompt:

[subject], [animal] mascot logo

What it does:

Picking the right mascot is perhaps the most effective way to communicate your brand’s personality. Try combining your brand’s company type with your chosen animal and watch Midjourney get creative.

Sample images:

Airline+eagle, fire department+elephant, tuxedo shop+penguin

Prompt #3: Stick to a clean look

Sometimes, you might want a more minimalist style instead.

Midjourney prompt:

[subject], minimal line logo

What it does:

As you might guess, this Midjourney logo prompt results in images drawn with clean lines and fewer embellishments. This gives your logo an understated, simple feel.

Sample images:

Bank, supermarket, car mechanic

Prompt #4: Try an artistic approach

This works great if you want a less on-the-nose take on your brand.

Midjourney prompt:

[subject], abstract mark logo

What it does:

This makes Midjourney use abstract forms and shapes to represent your brand. This results in less predictable outcomes than the other Midjourney logo prompts, but it’s perfect as a source of unexpected inspiration.

Sample images:

Cleaning services, tailor, gardener

Prompt #5: Play around with colors

Rainbows are striking. See if your logos can get some of that action.

Midjourney prompt:

[subject], gradient logo

What it does:

Gradients are all about complementary colors fading into each other smoothly. This prompt uses the gradient effect to come up with colorful logos that are bound to catch people’s attention.

Sample images:

Power plant, music teacher, tennis coach

Over to you…

I hope you find these Midjourney logo prompts useful and get a bunch of cool designs out of them.

Want to share your own prompts or creations?

Leave a comment on the site or shoot me an email at whytryai@substack.com.

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The full list of previous prompts now lives in this ever-expanding guide:

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