Why Every AI Launch Sounds The Same

The "check out our cool shit" soundtrack AI labs love.

The relentless pace of AI raises plenty of serious questions and sparks heated debates:

• Is using creative AI models trained on the work of human artists unethical? Does the answer change if we really want to see what a steampunk platypus looks like?

• How will AI impact jobs, industries, and our entire way of life?

• When is superintelligence coming, and how quickly will it kill us all?

Yet, in all this existential panic, nobody’s asking the most critical question of all:

“What’s up with all these AI product launch soundtracks?”

Don’t worry, friends, I got you!

“What are you even talking about, Daniel?”

If you don’t already know, you probably haven’t seen an AI product teaser in a while.

But I have.

I see these launch videos all the time:

• When I’m putting together the week’s Sunday Rundown.

• When I’m checking out a new AI tool to test.

• When I open YouTube to step away from…