Sora 2: Amazing Model. Dubious Rollout.
OpenAI chose to release its top-tier video model inside a gimmicky social app.
TL;DR
Sora 2 is a genuinely impressive video model, but it’s baked into a social media app built for ultra-short meme clips, which undersells its creative potential.
What is it?
When OpenAI first teased its original Sora model back in February 2024, people went nuts. But Sora wouldn’t launch to the public until December, and by that time, it was well behind many top-tier video models.1
With Sora 2, OpenAI is convincingly back in the game: