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Phil Tanny's avatar

Pika provides a good example of how often AI service sites needlessly alienate their prospects with poor web designs.

If you're trying to sell something online, the smart move is to remove as many obstacles as possible to the prospect doing what you want them to do. Right?

Having to sign in before you can see anything at all is an obstacle. Some percentage of your prospects will not make it past that obstacle. Requiring prospects to have either a Discord or Google account before they can even sign in is another obstacle that will kill another group of prospects. Where did the scroll bars go??? Most people won't bother to figure that out, they'll just leave before seeing or doing anything. Description of the product hidden on an obscure page, say goodbye to another group of prospects.

This seems an untold story in the AI world. Some of those seeking to sell AI services are very smart and well funded. But they don't know how to make sales web pages up to a 1999 standard.

Simple is good. Less is more. Get to the point. Get out of your customer's way.

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Andrew Smith's avatar

Here's one thing that's interesting to note: MS Paint is likely going to be better in 2024 than Adobe Photoshop was in 2022.

I know, I know: it's not apples to apples, but if you asked 10 artists/designers which was more powerful back then (assuming you had PS without generative AI), I wonder how many would say "Paint." This was simply unthinkable for the last 25 years.

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